Quick Guide VI: How to Sell Coaching

First and foremost, selling or coaching is about you being the real you, the authentic you, the congruent you – in a personal space that the client is willing to share with you. They share that space because they trust your integrity. They allow you to lead them beyond the boundaries of that space because they trust your capability to lead them into another space that is unknown - unknown to them and unknown to you. And they trust your capability to help them deal with their unknown. The mo...