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Quicklet on Brian Halligan and Dharmesh Shah's Inbound Marketing: Get Found Using Google, Social Media, and Blogs

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ABOUT THE BOOK

When it was released in the fall of 2009, The Boston Globe called Inbound Marketing: Getting Found Using Google, Social Media and Blogs, “...quite simply the best collection of practical, tactical advice I’ve seen to explain this important shift in marketing.” Which raises the question, “Which shift is that?”

According to Brian Halligan, one of the book’s two authors, “People just don’t listen to ads or read spam emails, and we don’t pick up the phone if we don’t know who it i...