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Quicklet on Noah Goldstein, Steve Martin and Robert Cialdini's Yes!

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ABOUT THE BOOK

The central theme of the book Yes! is that anyone can become more persuasive by learning about the science behind what makes people agree to requests.

Yes! includes 50 strategies to help you build authentic relationships, strengthen your communications, and create outcomes that are mutually beneficial. Like tools in a toolbox, some of these strategies are easy to implement and others take a lifetime to master.

The book draws from the success of Robert Cialdinis bestseller, In...