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Raj Rhapsodies: Tourism, Heritage and the Seduction of History

By Maxine Weisgrau, Carol Henderson, Dimitri Ioannides
eBook
$149.95
By Maxine Weisgrau, Carol Henderson, Dimitri Ioannides
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Heritage is a prized cultural commodity in the marketing of tourism destinations. Particular aspects of heritage are often more actively promoted, with others played down. The representation of heritage in tourism as static and timeless, derived since time immemorial from a distant past, is seductive.
In Asia, a major part of the tourism market lies in the sale and consumption of highly orientalized images and versions of culture and history. In India’s marketing discourse, the state of Raj...

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