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Rational Leadership: Developing Iconic Corporations

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Rational Leadership: Developing Iconic Corporations shows how a business version of rational leadership develops business corporations and inspires people with confidence. It presents ten best-practice case studies of leaders using these methods to establish or enhance such iconic corporations as McDonald's, Walmart, and eBay. This rational leadership of corporations is described with a leader's-eye view, using autobiographical writings which are corroborated and supplemented by biographica...