Reaching Teens in Their Natural Habitat: A Field Guide for Savvy Parents

Crucial Insider Knowledge for Connecting and Communicating with Teens

With their incomprehensible lingo, often-bizarre fashion fixations, technological plug-ins, and ever-changing moods, teenagers can seem like an entirely different species. Connecting with them on meaningful levels–let alone actually influencing them–seems beyond the realm of possibility.

What do advertisers and entertainers who grab the attention of teenagers know that you don’t? And how can you counteract their influence...