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Reading Graphic Design in Cultural Context

By Grace Lees-Maffei, Nicolas P. Maffei
eBook
$34.15
By Grace Lees-Maffei, Nicolas P. Maffei
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Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts.

Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory...