Real Leaders Don't Follow: Being Extraordinary in the Age of the Entrepreneur
300
Real Leaders Don't Follow: Being Extraordinary in the Age of the Entrepreneur
300Paperback
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Overview
Acknowledging the great irony that most of today's inspiring entrepreneurs are following the crowd instead of doing what innovative leaders like Richard Branson, Mark Zuckerberg, and Elon Musk did to become successful, Silicon Valley management consultant Steve Tobak delivers some truth:
Nobody ever made it big by doing what everyone else is doing.
Drawing upon decades of personal experience with hundreds of accomplished entrepreneurs, CEOs, and venture capitalists, Tobak provides a unique perspective on today's technology revolution, exposes popular myths that masquerade as common wisdom and shows you what it takes to become a successful entrepreneur and an exceptional business leaders in today's highly competitive world.
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Product Details
| ISBN-13: | 9781599185750 |
|---|---|
| Publisher: | Entrepreneur Press |
| Publication date: | 10/13/2015 |
| Pages: | 300 |
| Product dimensions: | 5.90(w) x 8.70(h) x 0.80(d) |
About the Author
Table of Contents
Acknowledgments xiii
Preface: Real Entrepreneurs Don't Follow xv
Part I The Entrepreneurial Movement
Chapter 1 A Cultural Revolution is Born 3
One Device to Rule Them All 6
A Blogger Is Born 8
Chapter 2 The Great Millennial Myth 11
Millennial in a Boomer Body 12
The Entrepreneurial Generation 15
The Golden Age of Fads 16
Chapter 3 The Idiocracy Effect 21
The Spiral of Silence 26
Chapter 4 Choosing the More Evolved Path 29
You Are Not a Zombie 29
The Blue Pill or the Red Pill 32
Part II The Real Entrepreneur
Chapter 5 Ruling Your Own Destiny 41
Trust Your Gut 42
Trial By Fire 47
Chapter 6 You Are Not a Product 51
The Good News Is, You're Fired 52
Your Product Is Your Brand 54
Bad-Tasting Medicine 59
Chapter 7 All That Glitters is Not Gold 67
Think Happy Thoughts 72
Chapter 8 Making Your Own Luck 77
Opportunity Meets Desperation 80
Chapter 9 The Real Secret to Personal Productivity 83
Do Only What Matters 84
Priorities, Focus, and Discipline 88
Chapter 10 Competencies for a Changing World 93
Critical Thinking 94
Focus and Discipline 96
Being Human 97
Getting Things Done 99
Competitive Spirit 101
Chapter 11 Finding Point B 105
Looking for a Career in All the Wrong Places 106
Entrepreneurial Mythology 111
Know Yourself, Face Your Fear, Follow Your Heart 116
Part III The Real Business
Chapter 12 Startup = Entrepreneur + Venture Capital 121
First, Lose the Label 122
There Are Entrepreneurs and There Are Entrepreneurs 126
Chapter 13 Startup 101: Think Like A VC 133
Never Tell Me the Odds 134
What Problem Are You Solving? 137
How Will You Beat the Competition? 138
Do You Have the Right Team? 141
Do You Have a Credible Business Plan? 142
Chapter 14 Business is all About Relationships 147
People People 149
Why I Like Going to the Dentist 151
Engage With Purpose 152
Relationships, Texas Style 156
You're Not as Introverted as You Think 159
Chapter 15 Destigmatizing Sales 161
You're Not Selling Used Cars 162
Selling Is a Marathon, Not a Sprint 163
Go Big or Go Home 164
Never Turn Down a Paying Customer 166
You're Always Selling 167
Cold Calling Does Not Mean Wasting People's Time 168
Be Your Genuine Self 170
Chapter 16 Unraveling the Mysteries of Marketing 173
Principle 1 In Competitive Markets, It's Winner Takes All 177
Principle 2 Innovators Turn Ideas Into Products People Can Use 178
Principle 3 Marketing Is Like Sex: Everyone Thinks They're Good at It 179
Principle 4 Differentiate or Die 180
Principle 5 You Can Never Afford to Lose a Customer 182
Principle 6 Your Product Is Your Brand 184
Principle 7 Competitive Barriers Work Both Ways 185
Chapter 17 Which Way Is Up? 189
Strategic Planning 101 193
If You're Not Growing, You're Dying 196
The Myth of the One-Trick Pony 197
I See Products in Your Future 200
Chapter 18 Failure Happens 203
Pitfall 1 Running Out of Cash 204
Pitfall 2 A Little Success Can Be a Dangerous Thing 205
Pitfall 3 Solutions in Search of Problems 206
Pitfall 4 Lousy Vision 207
Pitfall 5 Lack of Focus 208
Pitfall 6 The Dinosaur Effect 210
Pitfall 7 Fear of Flying 211
Pitfall 8 The Dysfunctional Founder Problem 212
Part IV The Real Leader
Chapter 19 The No BS Leader 217
The Bill Gates School of Leadership 218
The Warren Buffett School of Leadership 221
The Andy Grove School of Leadership 222
The Knights of the Round Table School of Leadership 224
The You School of Leadership 226
Chapter 20 The Myth of the Rock Star Leader 227
The Myth of the Extroverted Leader 227
The Myth of the Visionary Leader 230
When It Comes to Communication, Less Is More 232
The Problem With "Fake It 'Til You Make It" 237
Chapter 21 Understanding Company Culture 239
Empowerment, Not Engagement 240
Cult-Like Cultures 242
David vs. Goliath 243
Think (and Act) Different 245
Hire the Best, Organize the Least 247
Only the Adaptable Survive 248
Chapter 22 The Politically Incorrect Leader 251
Diversity and Discrimination 252
The Merits of Meritocracy 256
Chapter 23 The Tao of Leadership 259
Embrace the Chaos 263
Think Less, Feel More 265
A Question of Balance 268
Chapter 24 The Evolved Leader 273
Losing the HP Way 274
Will You Lead or Follow? 282
Epilogue: Humanity VS. Individuality 285
About the Author 289
Index 291