Real Leaders Don't Follow: Being Extraordinary in the Age of the Entrepreneur

Real Leaders Don't Follow: Being Extraordinary in the Age of the Entrepreneur

by Steve Tobak
Real Leaders Don't Follow: Being Extraordinary in the Age of the Entrepreneur

Real Leaders Don't Follow: Being Extraordinary in the Age of the Entrepreneur

by Steve Tobak


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Leaders Lead. Followers Follow. You Can't Do Both.

Acknowledging the great irony that most of today's inspiring entrepreneurs are following the crowd instead of doing what innovative leaders like Richard Branson, Mark Zuckerberg, and Elon Musk did to become successful, Silicon Valley management consultant Steve Tobak delivers some truth:

Nobody ever made it big by doing what everyone else is doing.

Drawing upon decades of personal experience with hundreds of accomplished entrepreneurs, CEOs, and venture capitalists, Tobak provides a unique perspective on today's technology revolution, exposes popular myths that masquerade as common wisdom and shows you what it takes to become a successful entrepreneur and an exceptional business leaders in today's highly competitive world.

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Product Details

ISBN-13: 9781599185750
Publisher: Entrepreneur Press
Publication date: 10/13/2015
Pages: 300
Product dimensions: 5.90(w) x 8.70(h) x 0.80(d)

About the Author

Steve Tobak is management consultant, executive coach, columnist, and former senior executive of the high-tech industry. As managing partner of Silicon Valley-based Invisor Consulting, he's been a trusted strategic advisor to executives and business leaders for more than a decade.

Table of Contents

Acknowledgments xiii

Preface: Real Entrepreneurs Don't Follow xv

Part I The Entrepreneurial Movement

Chapter 1 A Cultural Revolution is Born 3

One Device to Rule Them All 6

A Blogger Is Born 8

Chapter 2 The Great Millennial Myth 11

Millennial in a Boomer Body 12

The Entrepreneurial Generation 15

The Golden Age of Fads 16

Chapter 3 The Idiocracy Effect 21

The Spiral of Silence 26

Chapter 4 Choosing the More Evolved Path 29

You Are Not a Zombie 29

The Blue Pill or the Red Pill 32

Part II The Real Entrepreneur

Chapter 5 Ruling Your Own Destiny 41

Trust Your Gut 42

Trial By Fire 47

Chapter 6 You Are Not a Product 51

The Good News Is, You're Fired 52

Your Product Is Your Brand 54

Bad-Tasting Medicine 59

Chapter 7 All That Glitters is Not Gold 67

Think Happy Thoughts 72

Chapter 8 Making Your Own Luck 77

Opportunity Meets Desperation 80

Chapter 9 The Real Secret to Personal Productivity 83

Do Only What Matters 84

Priorities, Focus, and Discipline 88

Chapter 10 Competencies for a Changing World 93

Critical Thinking 94

Focus and Discipline 96

Being Human 97

Getting Things Done 99

Competitive Spirit 101

Chapter 11 Finding Point B 105

Looking for a Career in All the Wrong Places 106

Entrepreneurial Mythology 111

Know Yourself, Face Your Fear, Follow Your Heart 116

Part III The Real Business

Chapter 12 Startup = Entrepreneur + Venture Capital 121

First, Lose the Label 122

There Are Entrepreneurs and There Are Entrepreneurs 126

Chapter 13 Startup 101: Think Like A VC 133

Never Tell Me the Odds 134

What Problem Are You Solving? 137

How Will You Beat the Competition? 138

Do You Have the Right Team? 141

Do You Have a Credible Business Plan? 142

Chapter 14 Business is all About Relationships 147

People People 149

Why I Like Going to the Dentist 151

Engage With Purpose 152

Relationships, Texas Style 156

You're Not as Introverted as You Think 159

Chapter 15 Destigmatizing Sales 161

You're Not Selling Used Cars 162

Selling Is a Marathon, Not a Sprint 163

Go Big or Go Home 164

Never Turn Down a Paying Customer 166

You're Always Selling 167

Cold Calling Does Not Mean Wasting People's Time 168

Be Your Genuine Self 170

Chapter 16 Unraveling the Mysteries of Marketing 173

Principle 1 In Competitive Markets, It's Winner Takes All 177

Principle 2 Innovators Turn Ideas Into Products People Can Use 178

Principle 3 Marketing Is Like Sex: Everyone Thinks They're Good at It 179

Principle 4 Differentiate or Die 180

Principle 5 You Can Never Afford to Lose a Customer 182

Principle 6 Your Product Is Your Brand 184

Principle 7 Competitive Barriers Work Both Ways 185

Chapter 17 Which Way Is Up? 189

Strategic Planning 101 193

If You're Not Growing, You're Dying 196

The Myth of the One-Trick Pony 197

I See Products in Your Future 200

Chapter 18 Failure Happens 203

Pitfall 1 Running Out of Cash 204

Pitfall 2 A Little Success Can Be a Dangerous Thing 205

Pitfall 3 Solutions in Search of Problems 206

Pitfall 4 Lousy Vision 207

Pitfall 5 Lack of Focus 208

Pitfall 6 The Dinosaur Effect 210

Pitfall 7 Fear of Flying 211

Pitfall 8 The Dysfunctional Founder Problem 212

Part IV The Real Leader

Chapter 19 The No BS Leader 217

The Bill Gates School of Leadership 218

The Warren Buffett School of Leadership 221

The Andy Grove School of Leadership 222

The Knights of the Round Table School of Leadership 224

The You School of Leadership 226

Chapter 20 The Myth of the Rock Star Leader 227

The Myth of the Extroverted Leader 227

The Myth of the Visionary Leader 230

When It Comes to Communication, Less Is More 232

The Problem With "Fake It 'Til You Make It" 237

Chapter 21 Understanding Company Culture 239

Empowerment, Not Engagement 240

Cult-Like Cultures 242

David vs. Goliath 243

Think (and Act) Different 245

Hire the Best, Organize the Least 247

Only the Adaptable Survive 248

Chapter 22 The Politically Incorrect Leader 251

Diversity and Discrimination 252

The Merits of Meritocracy 256

Chapter 23 The Tao of Leadership 259

Embrace the Chaos 263

Think Less, Feel More 265

A Question of Balance 268

Chapter 24 The Evolved Leader 273

Losing the HP Way 274

Will You Lead or Follow? 282

Epilogue: Humanity VS. Individuality 285

About the Author 289

Index 291

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