Rebranding Race: Lessons from brand makeover winners, losers, pretenders and spectators

Here's your brand makeover GPS and conscience!

Finally, anybody could easily become a brand makeover watchdog, excitedly empowered to detect and discourage deceptive rebranding by any business, nonprofit, individual, city or nation. That's what the "7 rebranding laws to live by" and instructive case studies from countries around the world are for.

And if you are about to rebrand, rebranding now or recently rebranded without using this rebranding GPS of a book, chances are that you are heade...