Rebuild: How Brands in India Overcame Crisis and Emerged Stronger, Better, Wiser

What happens when prominent brands:




Send faulty products into the market?

Defy governmental regulations?

Back the wrong marketing message?

Have management spats in public?

Or simply fail to anticipate a major trend?




Over the years, prominent brands in India across product categories, both home-grown and multinational, have tackled crises – some unexpected and some self-inflicted, but each a defining factor in shaping a company’s future. In a first-of-its-kind narrative, Rebuild brings togethe...