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Redesigning Logos

By Sahoqiang Wang, Alex Johns Creative Director, DesignStudio (Preface by)
Paperback
$45.00
By Sahoqiang Wang, Alex Johns Creative Director, DesignStudio (Preface by)
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A comprehensive guide to the world of logo redesign showcasing a wide collection of case studies and the best examples of logo redesign from around the world

In today’s dynamic world, brands must evolve and adapt to stay relevant. The logo, once a static symbol, now plays a pivotal role in brand identities that react, engage, and withstand the test of time. This book explores a wealth of examples of this currently highly demanded kind of project, where designers tackle the challenge of revit...

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Art, Architecture & PhotographyArt - Fashion, Decorative Arts & DesignGraphic Arts & Book DesignGraphic Design - Posters & Advertising