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Reimagining Business History

By Philip Scranton, Patrick Fridenson
eBook
$30.95
By Philip Scranton, Patrick Fridenson
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A vigorous call for rethinking the field of business history.

Business history needs a shake-up, Philip Scranton and Patrick Fridenson argue, as many businesses go global and cultural contexts become critical. Reimagining Business History prods practitioners to take new approaches to entrepreneurial intentions, company scale, corporate strategies, local infrastructure, employee well-being, use of resources, and long-term environmental consequences.

During the past half century, the history of...

Categories

HistoryUnited States HistoryUnited States History - General & MiscellaneousUnited States History - General & Miscellaneous