Reinventing the Organization: How Companies Can Deliver Radically Greater Value in Fast-Changing Markets

Reinventing the Organization: How Companies Can Deliver Radically Greater Value in Fast-Changing Markets

by Arthur Yeung, Dave Ulrich


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Your Company Isn't Fast Enough. Here's How to Change That.

The traditional hierarchical organization is dead, but what replaces it? Numerous new models—the agile organization, the networked organization, and holacracy, to name a few—have emerged, but leaders need to know what really works. How do you build an organization that is responsive to fast-changing markets? What kind of organization delivers both speed and scale, and how do you lead it?

Arthur Yeung and Dave Ulrich provide leaders with a much-needed blueprint for reinventing the organization. Based on their in-depth research at leading Chinese, US, and European firms such as Alibaba, Amazon, DiDi, Facebook, Google, Huawei, Supercell, and Tencent, and drawing from their synthesis of the latest organization research and practice, Yeung and Ulrich explain how to build a new kind of organization (a "market-oriented ecosystem") that responds to changing market opportunities with speed and scale. While other books address individual pieces of the puzzle, Reinventing the Organization offers a practical, integrated, six-step framework and looks at all the decisions leaders need to make—choosing the right strategies, capabilities, structure, culture, management tools, and leadership—to deliver radically greater value in fast-moving markets.

For any leader eager to build a stronger, more responsive organization and for all those in HR, organizational development, and consulting who will shape and deliver it, this book provides a much-needed roadmap for reinvention.

Product Details

ISBN-13: 9781633697706
Publisher: Harvard Business Review Press
Publication date: 09/24/2019
Pages: 336
Sales rank: 186,073
Product dimensions: 6.20(w) x 9.20(h) x 1.10(d)

About the Author

Arthur Yeung is a Senior Management Adviser at Tencent Group, where he leads and facilitates organizational innovation and leadership development. Previously, he was the Philips Chair Professor of Human Resource Management at China Europe International Business School (CEIBS) and taught regularly in executive programs in association with Harvard, INSEAD, and the University of Michigan. He also served previously as Chief Human Resources Officer of Acer Group. He is the author of thirteen books and numerous award-winning articles.

Dave Ulrich is the Rensis Likert Collegiate Professor of Business Administration at the University of Michigan’s Ross School of Business and a partner at RBL Group (, a consulting firm focused on helping organizations and leaders deliver value. He has published over thirty books and two hundred articles and book chapters. He has worked with over half of the Fortune 200; has numerous lifetime achievement awards for organization, leadership, and HR work; and is listed in the Thinkers50 Hall of Fame.

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Table of Contents

Preface vii

1 A New Organization: How Can Your Company Deliver Radically Greater Value? 1

Part 1 The Context: Responding to Fast-Changing Markets 23

2 The Environment: How Can You Recognize, Respond to, and Shape It? 29

3 Strategic Agility: How Can You Define a Pathway for Growth? 41

Part II The New Organizational Form: What a Market-Oriented Ecosystem Looks Like 65

4 Ecosystem Capabilities: How Can You Develop the Critical Capabilities of a Successful Ecosystem? 69

5 Morphology: How Should You Be Organized to Deliver Key Ecosystem Capabilities? 93

Part III Governance: How a Market-Oriented Ecosystem Works 129

6 Culture: How Can You Shape the Right Priorities and Behaviors in the Ecosystem? 139

7 Performance Accountability: How Can You Make People Accountable for Results and Motivated to Produce Them? 155

8 Idea Generation: How Can You Generate and Generalize ideas That Will Have an Impact on the Ecosystem? 169

9 The Talent Pipeline: How Can You Bring in the Right Talent and Move It throughout the Ecosystem? 187

10 Information Sharing: How Can You Share Information, Data, and Tools within the Ecosystem? 201

11 Collaboration: How Can You Work Together to Get Things Done in the Ecosystem? 213

Part IV Turning Ideas Into Impact: How to Lead a Market-Oriented Ecosystem 229

12 Leadership: What Can Leaders Do throughout an Organization to Make the Right Things Happen? 233

13 Transforming Your Organization: How Can You Adapt the Principles and Practices of Market-Oriented Ecosystems to Your Organization? 259

Notes 281

Index 295

About the Authors 319

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