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Reklama: Igra na emociyah

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Businessmen are often dissatisfied with the results of advertising. In most cases, the problem is not in the delivery channels of the advertisement, but in its content, the human emotions it touches. Look at your flyers. Check your press ads. Reread the articles on your website. What emotional customer buttons are you pushing? If there are none, if your ads are emotionally "frozen," this book will do you a lot of good. Using hundreds of examples (from b2c- and b2b-markets) the author examin...