Relational Political Marketing in Party-Centred Democracies: Because We Deserve It

This book offers a critical re-thinking of the way in which traditional market logic – derived from mainstream economics and managerial marketing – has for decades commonly been applied in the theoretical understanding of democratic politics within influential quarters of political science and in later years also the relatively new but rapidly expanding field of political marketing.

Such approaches are founded on the assumption that all markets are driven exclusively by exchange dynamics and...