Relevance: Making Stuff That Matters

After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance.

Manners shares how the best of the best create solutions to their customers’ problems and help them live happier lives. You’ll learn how:

• Levi’s reasserted relevance when it created wardrobe solutions for men.
• Dunkin’ ...