Relevance: Matter More

Relevance: Matter More

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Overview

Relevance: Matter More harnesses the power of authenticity, mastery, empathy, and action to help people and companies become more relevant in their lives and in the marketplace. In today s age of commoditization, people, products, brands, and companies are becoming interchangeable. The competition to stake a flag on the career path of one s dreams grows fiercer, and downsizing can reverse fortunes in a heartbeat. Security is a myth. People and companies are asking some very fundamental questions, Am I relevant, or am I simply replaceable? Is there a way to matter more in this world?

Phil Styrlund and Tom Hayes, with Marian Deegan, have identified four key dynamics of relevance authenticity, mastery, empathy, and action in a formula that can be applied to the life of a person, an organization, or a product. Drawing upon their personal and business experience, and upon examples from the lives of Theodore Roosevelt, Ada Lovelace, Harper Lee, Ulysses S. Grant, and other men and women whose accomplishments illuminate history, they have created a powerful formula for achieving relevance.

As business leaders working in marketing and sales, the authors have developed methods to distinguish themselves, and their clients, from the masses. In Relevance, they share their toolbox of strategies and tactics to help people elevate their relevance in both their professional and personal lives. They believe that the decision to put authenticity, mastery, and empathy into action is the great differentiator between dreams of potential and the reality of accomplishment.

This lively book brings together the best thinking of today with the best thinking ever to help anyone who truly wants to matter more. Styrlund and Hayes invite readers to apply these principles, and explore what it means to matter more in their own lives, and in the lives of others.

Product Details

BN ID: 2940150493490
Publisher: Mary Mae & Sons
Publication date: 09/18/2014
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 176
File size: 213 KB

About the Author

As CEO of The Summit Group, Phil Styrlund is a recognized thought leader on sales transformation and development as part of the go-to-market strategies of some of the world�s premier organizations in the public and private sectors, including Cisco, Xerox, General Mills, Marriott, 3M, Medtronic, Pfizer, Abbott, and U.S. federal government agencies. In addition to keynotes and training programs delivered in more than 45 countries, Phil serves as a coach, mentor, consultant, and advisor to top leaders across a range of industries. Phil recently initiated a doctoral program at Middlesex University in London.

Tom Hayes is the founder and owner of Riley Hayes. Tom put the principles of Relevance: Matter More to use throughout his business, applying them to agency evaluations, creative briefs, and strategic planning. As a result, Riley Hayes is recognized for work that helps client brands and products matter more to their customers. The agency serves some of America�s most prestigious clients, including Delta Air Lines, U.S. Bank, Walgreens, 3M, Allen Edmonds, Alerus Financial, Tradition Capital Bank, Korn Ferry, Scholarship America, and Dunn Bros Coffee. Tom takes pride in the ways Riley Hayes has been able to help clients, large and small, enjoy sustainable success.

As the founder of Fortuni, Marian Deegan writes for business and health care innovators. Her work is grounded in more than 20 years of national advertising experience and is informed by multidisciplinary credentials in law, philosophy, and the arts. Marian understands the subtle intangibles that bring the facts to life in her profiles of CEOs, surgeons, and community leaders. She is a contributing writer and editor for the Immunization Action Coalition and MD News-Minnesota, and a lecturer and consultant on business writing. Marian is committed to client collaborations that support thoughtful, healthy, and inspired communities.

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