Remake, Remodel: Women's Magazines in the Digital Age
What is a magazine? For decades, women's magazines were regularly published, print-bound guidebooks aimed at neatly defined segments of the female audience. Crisp pages, a well-composed visual aesthetic, an intimate tone, and a distinctive editorial voice were among the hallmarks of women's glossies up through the turn of this century. Yet amidst an era of convergent media technologies, participatory culture, and new demands from advertisers, questions about the identity of women's magazines have been cast up for reflection.
 
Remake, Remodel: Women's Magazines in the Digital Age offers a unique glimpse inside the industry and reveals how executives and content creators are remaking their roles, their audiences, and their products at this critical historic juncture. Through in-depth interviews with women's magazine producers, an examination of hundreds of trade press reports, and in-person observations at industry summits, Brooke Erin Duffy chronicles a fascinating shift in print culture and technology from the magazine as object to the magazine as brand. She draws on these findings to contribute to timely debates about media producers' labor conditions, workplace hierarchies, and creative processes in light of transformed technologies and media economies.
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Remake, Remodel: Women's Magazines in the Digital Age
What is a magazine? For decades, women's magazines were regularly published, print-bound guidebooks aimed at neatly defined segments of the female audience. Crisp pages, a well-composed visual aesthetic, an intimate tone, and a distinctive editorial voice were among the hallmarks of women's glossies up through the turn of this century. Yet amidst an era of convergent media technologies, participatory culture, and new demands from advertisers, questions about the identity of women's magazines have been cast up for reflection.
 
Remake, Remodel: Women's Magazines in the Digital Age offers a unique glimpse inside the industry and reveals how executives and content creators are remaking their roles, their audiences, and their products at this critical historic juncture. Through in-depth interviews with women's magazine producers, an examination of hundreds of trade press reports, and in-person observations at industry summits, Brooke Erin Duffy chronicles a fascinating shift in print culture and technology from the magazine as object to the magazine as brand. She draws on these findings to contribute to timely debates about media producers' labor conditions, workplace hierarchies, and creative processes in light of transformed technologies and media economies.
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Remake, Remodel: Women's Magazines in the Digital Age

Remake, Remodel: Women's Magazines in the Digital Age

by Brooke Erin Duffy
Remake, Remodel: Women's Magazines in the Digital Age

Remake, Remodel: Women's Magazines in the Digital Age

by Brooke Erin Duffy

Hardcover(1st Edition)

$110.00 
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Overview

What is a magazine? For decades, women's magazines were regularly published, print-bound guidebooks aimed at neatly defined segments of the female audience. Crisp pages, a well-composed visual aesthetic, an intimate tone, and a distinctive editorial voice were among the hallmarks of women's glossies up through the turn of this century. Yet amidst an era of convergent media technologies, participatory culture, and new demands from advertisers, questions about the identity of women's magazines have been cast up for reflection.
 
Remake, Remodel: Women's Magazines in the Digital Age offers a unique glimpse inside the industry and reveals how executives and content creators are remaking their roles, their audiences, and their products at this critical historic juncture. Through in-depth interviews with women's magazine producers, an examination of hundreds of trade press reports, and in-person observations at industry summits, Brooke Erin Duffy chronicles a fascinating shift in print culture and technology from the magazine as object to the magazine as brand. She draws on these findings to contribute to timely debates about media producers' labor conditions, workplace hierarchies, and creative processes in light of transformed technologies and media economies.

Product Details

ISBN-13: 9780252037962
Publisher: University of Illinois Press
Publication date: 11/30/2013
Edition description: 1st Edition
Pages: 208
Product dimensions: 6.20(w) x 9.00(h) x 0.90(d)

About the Author

Brooke Erin Duffy is an assistant professor in the School of Media and Communication at Temple University and the coeditor of Key Readings in Media Today: Mass Communication in Contexts.

Table of Contents

Preface and Acknowledgments ix

Introduction: Questioning Media Identity in the Digital Age 1

1 Making the Magazine: Three Hundred Years in Print 21

2 Transforming the Magazine: From Print to Bits 37

3 Production Tensions: New Positions, Routines, and Gender Roles 51

4 Rethinking Readership: The Digital Challenge of Audience Construction 68

5 Inviting Audiences In: Interactive Consumers and Fashion Bloggers 87

6 Off the Page: Medium-Specific Approaches to Content 114

Conclusion: Remaking the Magazine 135

Notes 145

Bibliography 159

Index 181

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