Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers

Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers

by Nancy Tomes

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Overview

Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers by Nancy Tomes

In a work that spans the twentieth century, Nancy Tomes questions the popular—and largely unexamined—idea that in order to get good health care, people must learn to shop for it. Remaking the American Patient explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and public relations within the medical profession and the vast realm we now think of as "health care," Tomes considers what it means to be a "good" patient. As she shows, this history of the coevolution of medicine and consumer culture tells us much about our current predicament over health care in the United States. Understanding where the shopping model came from, why it was so long resisted in medicine, and why it finally triumphed in the late twentieth century helps explain why, despite striking changes that seem to empower patients, so many Americans remain unhappy and confused about their status as patients today.

Product Details

ISBN-13: 9781469622774
Publisher: The University of North Carolina Press
Publication date: 01/11/2016
Series: Studies in Social Medicine
Pages: 560
Sales rank: 867,641
Product dimensions: 6.10(w) x 9.30(h) x 1.70(d)

About the Author

Nancy Tomes is professor of history at Stony Brook University and author of The Gospel of Germs: Men, Women, and the Microbe in American Life.

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From the Publisher

No historian other than Nancy Tomes could have succeeded so admirably in tracing the complicated path of medical consumerism through the major political and social developments of the twentieth century. A novel and highly readable account of the rise of the patient-consumer in the United States, Remaking the American Patient defines a new area of inquiry.—Christopher Crenner, University of Kansas Medical Center

Christopher Crenner University of Kansas Medical Center

No historian other than Nancy Tomes could have succeeded so admirably in tracing the complicated path of medical consumerism through the major political and social developments of the twentieth century. A novel and highly readable account of the rise of the patient-consumer in the United States, Remaking the American Patient defines a new area of inquiry.

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