Represented: The Black Imagemakers Who Reimagined African American Citizenship

In 1948, Moss Kendrix, a former New Deal public relations officer, founded a highly successful, Washington, D.C.—based public relations firm, the flagship client of which was the Coca—Cola Company. As the first black pitchman for Coca—Cola, Kendrix found his way into the rarefied world of white corporate America. His personal phone book also included the names of countless black celebrities, such as bandleader Duke Ellington, singer—actress Pearl Bailey, and boxer Joe Louis, with whom he ha...