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Reputation is Everything, Why Smart Founders Invest in Public Relations: Great startups don't just sell products, they sell trust
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Reputation is Everything: Why Smart Founders Invest in PR is a powerful guide for startup founders, entrepreneurs, and business leaders who understand that trust-not noise-is the true currency of growth. Written by global PR expert Juliana Pulecio Velasquez, this book breaks down how to use public relations strategically-not just for press clippings, but to build long-term credibility, navigate crisis, and turn visibility into traction. With real-world insights, reputation-building framewor...