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Research Themes for Events

By Anna Borley (Contribution by), Rebecca Finkel (Editor), Alan Clarke (Contribution by), David McGillivray (Editor), Larry Dwyer (Contribution by), Gayle McPherson (Editor), Malcolm Foley (Contribution by), Peter Robinson (Editor), Matthew Frew (Contribution by), Gemma Gelder (Contribution by), Andrea Giampiccoli (Contribution by), Joe Goldblatt (Contribution by), Gordon Hunt (Contribution by), Leo Jago (Contribution by), Allan Jepson (Contribution by), Jennifer Jones (Contribution by), Seungwoo Lee (Contribution by), Clare Mackay (Contribution by), Kevin Markwell (Contribution by), Laura Misener (Contribution by), John Nauright (Contribution by), Gordon Waitt (Contribution by), Debra Wale (Contribution by)
eBook
$165.05
By Anna Borley (Contribution by), Rebecca Finkel (Editor), Alan Clarke (Contribution by), David McGillivray (Editor), Larry Dwyer (Contribution by), Gayle McPherson (Editor), Malcolm Foley (Contribution by), Peter Robinson (Editor), Matthew Frew (Contribution by), Gemma Gelder (Contribution by), Andrea Giampiccoli (Contribution by), Joe Goldblatt (Contribution by), Gordon Hunt (Contribution by), Leo Jago (Contribution by), Allan Jepson (Contribution by), Jennifer Jones (Contribution by), Seungwoo Lee (Contribution by), Clare Mackay (Contribution by), Kevin Markwell (Contribution by), Laura Misener (Contribution by), John Nauright (Contribution by), Gordon Waitt (Contribution by), Debra Wale (Contribution by)
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*The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology

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BusinessIndustriesIndustries - General & MiscellaneousGeneral & Heavy Industry - General & Miscellaneous