Retail 101: The Guide to Managing and Marketing Your Retail Business

Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick and mortar or online. From two of today's top retail thought leaders, Retail 101 serves both as a strategic planning guide and as a hands-on practical reference that answers your critical questions along the way.

"The ultimate how-to guide for independent retailers. Each chapter addresses a vital ing...