Retail Marketing

Retail Marketing



Product Details

ISBN-13: 9789001807924
Publisher: Taylor & Francis
Publication date: 03/20/2015
Pages: 576
Product dimensions: 6.75(w) x 9.75(h) x (d)

About the Author

Frank Quix is Managing Director of Q&A Research and consultancy, the Netherlands

Rob van der Kind is Professor of Strategic Retail Marketing at the University of Amsterdam, the Netherlands

Table of Contents

Part 1: The Retail Sector 1. Retail Marketing 2. Retail in the Netherlands 3. Retail Sales in International Perspective 4. Trends in Retail Towards 2020 Part 2: The Strategic Process in the Retail Market 5. The Strategic Process in Retail 6. The Strategic Process in the Retail: A closer look 7. Dynamics in Retail Part 3: External Analysis 8. Environmental Analysis 9. Competitive Analysis Part 4: Internal Analysis 10. The Concept of Turnover in Commercial Retail 11. Revenue Analysis 12. Revenue from Product 13. Profitability Part 5: From Analysis to Strategy 14. SWOT to Marketing 15. Audience or Target 16. Product or Range 17. Location of the Establishment 18. Price 19. Promotion Part 6: Internal Marketing 20. Staff 21. Physical Distribution 22. Presentation Part 7: Control 23. Control the Execution 24. Control Instruments

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