Rethinking Fashion Globalization

by Sarah Cheang (Editor), Erica de Greef (Editor), Yoko Takagi (Editor)

Overview

Rethinking Fashion Globalization is a timely call to rewrite the fashion system and push back against Eurocentric dominance within fashion histories by presenting new models, approaches and understandings of fashion from critical thinkers at the forefront of decolonial fashion discourse.

This edited collection draws together original, diverse, and richly reflective critiques of the fashion system from both established and emerging fashion scholars, researchers and creative practitioners. Chapters straddle current calls for decolonization and inclusion, as well as reflections on de-westernization, post-colonialism, sustainability, transnationalism, national identities, social activism, global fashion narratives, diversity, and more.

The volume is divided into three key themes, 'Disruptions in Time and Space', 'Nationalism and Transnationalism' and 'Global Design Practices'. These themes re-map fashion's origins, practices and futures, to present alternatives for reclaiming and rethinking fashion globalization in the 21st century.

Product Details

ISBN-13:	9781350180062
Publisher:	Bloomsbury Academic
Publication date:	08/12/2021
Pages:	296
Product dimensions:	6.28(w) x 9.20(h) x 0.67(d)

About the Author

Sarah Cheang is Acting Head of the History of Design programme at the Royal College of Art, UK. Her research interests centre on transnational fashion, material culture and the body and she is the co-editor of Hair: Styling, Culture and Fashion (Berg, 2008).

Erica de Greef is Director and Co-Founder of the African Fashion Research Institute. She leads the Decolonial Fashion hub in Africa for the Research Collective for Decolonising Fashion, and has published in numerous jourbanals and edited collections. She has also lectured widely in the field of fashion curation and fashion pedagogy in South Africa.

Yoko Takagi is Professor and Programme Director of MA Global Fashion Concentration at Bunka Gakuen University, Tokyo. Focusing on transboundary aspects of fashion and textile from the end of the 19th century to present day, she has contributed to publications and exhibition curation. She hosts the Transboundary Fashion Seminar.

Table of Contents

Foreword - Angela Jansen (Chair of the Research Collective for Decolonizing Fashion)
1. Introduction: Decolonial Critiques of Fashion Globalization and De-Globalization (co-authored by the editors)

Section I: Disruptions in Time and Space
Introduction – Sarah Cheang (Royal College of Art, UK)
2. Kimono Migrating Across Borders: A Preliminary Study into the Discovery of Waso Culture Outside of Japan - Yoko Takagi (Bunka Gakuen University, Japan) & Saskia Thoelen (Bunka Gakuen University, Japan)
3. East Asian Global Connections and Fashion Histories - Sarah Cheang (Royal College of Art, UK) and Elizabeth Kramer (University of Northumbria, UK)
4. Surinamese Kotomisi: Multiple Identities of Fashion - Daan van Dartel (National Museum of World Cultures, the Netherlands)
5. Coats and Trousers: Redrawing the Map to Rescript the Narrative - Abby Lillethun (Montclair State University, USA) and Linda Welters (University of Rhode Island, USA)

Section II: Nationalism and Transnationalism
Introduction – Erica de Greef (independent fashion curator, Cape Town, South Africa)
6. #OWNYOURCULTURE – Decolonising Fashion Through Traditional Jewelry - Chepkemboi J Mang'ira (OwnYourCulture, Nairobi)
7. Kawaii Fashion Discourse in the 21st Century: Transnationalising Actors - Kyoko Koma (Meiji University, Japan)
8. Melancholia at the Margins: Place and History in the Fashion of Aotearoa New Zealand - Harriette Richards (Western Sydney University, Australia)
9. Negotiating Identities: The Fashion of Nyonyas in Early Twentieth Century Singapore – Courtney R. Fu (National University of Singapore)

Section III: Global Design Practices
Introduction – Yoko Takagi (Bunka Gakuen University, Japan)
10. Dress Fashion Posters in Consumer Fashion Choices and Preferences in Ghana - Osuanyi Quaicoo Essel (University of Education Winneba, Ghana) & Malika Kraamer (University of Leicester, UK)
11. State of Fashion: Searching for the New Luxury. Imagination, Sustainability, Embodied Practice, Craft Revival, New Narratives - Jose Teunissen (University of the Arts London, UK)
12. Making the Ordinary Fashionable: New Sartorial Languages from Russia and China - Hazel Clark (Parsons School of Design, USA) and Alla Eizenberg (Parsons School of Design, USA)
13. Body Mapping: Cross Cultural Influences in the Studio - Jenny Hughes (University of the Creative Arts Rochester, UK)

Editorial Reviews

"This timely, vital book showcases the plurality of fashion systems, cultures and industries, across time and space." - Alice Payne, Associate Professor of Fashion at Queensland University of Technology, Brisbane, Australia

"Leads the way in responding to the current surge of transdisciplinary interest across universities all over the world in key issues of decolonization, post-colonialism, national identity, social activism, global fashion narratives and diverse voices. Chapters are brimming with fresh, in-depth and meticulous research examining these issues through the vehicle of clothing, dress, fashion, textiles, and their media presence. The book’s many images enable the reader to make full sense of the texts." - Prof Emerita Lou Taylor, University of Brighton, UK

From the Publisher