Rethinking Thinking: Problem Solving from Sun Tzu to Google

How do generals - and business strategists - outwit their opponents? Where do designers and artists get their inspiration from? How can all of us 'pump up the originality' and steer our thinking off the standard, well-worn tracks? Everyone, as the French philosopher René Descartes pointed out long ago, thinks. That’s the easy bit. The harder part, and what this book is really about, is how to make your thinking original and effective. And here the problem is that too often we don’t really e...