Rhetorical Analysis: A Brief Guide for Writers

Rhetorical analysis is an essential skill for students, scholars, citizens, professionals-and just about anyone who needs to understand arguments or who needs to be persuasive.

This book shows you how to critically dissect everything from commercial advertisements, to speeches, to web blogs, to televised broadcasts, and even to urban graffiti. It introduces you to rhetorical concepts that you can use to analyze a wide range of arguments, issues, and media. It gives you strategies for writing...