Rhetorical Public Speaking: Social Influence in the Digital Age

This textbook offers an innovative approach to public speaking by employing the rhetorical canon as a means of constructing artful speech in a multi-mediated environment.

By stressing how contemporary public speaking continues the classical art of persuasion, this book provides a foundation to guide students in constructing and delivering messages that address matters of concern and interest to their audience. This edition features contemporary as well as historical examples to highlight key...