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The billboard cowboy as icon: a retrospective volume assembling the work of Richard Prince, known for his appropriations of advertising images.

One of the most renowned and polarizing artists of our time, American painter and photographer Richard Prince rephotographs the iconic cowboy from cigarette ads and places him in a new context. With humor and provocation, his subjects, appropriated from mass media, reveal the visual communication codes of consumer culture. This volume presents a retr...