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Riding the Roller Coaster: A History of the Chrysler Corporation
Hardcover
$42.99
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A comprehensive history of the highs and lows of the Chrysler Corporation and its lasting impact on the automotive industry.
Chrysler has had an impressive list of technological "firsts" throughout the years—including the Chrysler Six of 1924 and front-wheel-drive vehicles in the '70s and '80s, to name just two. While the company has catered well to a variety of consumers, it has also come to the brink of financial ruin more than once in its seventy-five-year history.
In Riding the Roller Coa...