Riding the Rollercoaster: How artists survive the music business to become the legends we love

Riding the Rollercoaster tells the story of how artists and bands carve out long and successful careers in the music business, despite the numerous pitfalls and pratfalls.

Who lasts in the music industry — and why?

The music business is defined by volatility. For every artist who sustains a career, many more fall away, despite talent, acclaim, or early success. Riding the Rollercoaster examines why some musicians endure while others fade away.

Drawing on in-depth interviews with more than seve...