Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business

The bestselling guide to leading effectively in a global business environment-now updated to address radical changes in politics, society, economics and tech

There's so much more to the role of culture in business than etiquette and local customs. Recognizing its importance-and providing a clear-eyed look at how it works in real-life scenarios-is why Riding the Waves of Culture became essential reading when it was first published in 1997.

While knowledge of customs and etiquette can help you...