Rigorous Magic: Communication Ideas and their Application

In the world of marketing, communication ideas are talked about endlessly and revered for their magical ability to affect how consumers think, feel and behave towards brands. Despite this, they are poorly understood. How many types of communication idea are there? What are their characteristics and differences? How should you use them? And what makes a good one? Most people in the business simply cannot answer these questions.

Rigorous Magic puts this right. It dispels the myths around commu...