Rise of the Spectacular: America in the 1950s

In this prequel to Fantasy City: Pleasure and Profit in the Postmodern Metropolis (1998), his acclaimed book about the post-industrial city as a site of theming, branding and simulated spaces, sociologist John Hannigan travels back in time to the 1950s. Unfairly stereotyped as ‘the tranquillized decade’, America at mid-century hosted an escalating proliferation and conjunction of ‘spectacular’ events, spaces, and technologies.

Spectacularization was collectively defined by five features. It ...