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Rituals, Consumption, and Marketing: A Research Companion
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Rituals, Consumption, and Marketing: A Research Companion is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture—a topic that has burgeoned within the marketing field.
The volume theoretically expands on the understanding of rituals in marketing and consumer culture and how consumption rituals emerge and evolve through seven key parts: 1) conceptual understandings of ritual; 2) rituals and marketing strategy; 3) culturally roo...