Robert Collier Copywriting Course

Robert Collier Copywriting Course

by Dr. Robert C. Worstell

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Overview

WHAT is there about some letters that makes them so much more effective than others?

A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches the Hall of Judgment where the reader sits and decides its fate, it may find itself cast into the hell of wastebasket-dom...

People will give, when you have stirred their emotions. People will invest, when you have aroused their cupidity. And people want to know the future, so if you can persuade them that you are any sort of a Seer or a Prophet, they will buy your forecasting service.

It all comes back to the point we made in the beginning�"What do they want?" What is the bait that will attract your fish and make them bite? Find that�and you will be as successful in bringing back orders as any angler can be with a properly baited hook in bringing in the fish.

Get Your Copy Today - and learn the Masters of Marketing Secrets!

Product Details

BN ID: 2940149658954
Publisher: Midwest Journal Press
Publication date: 07/27/2014
Series: Masters of Marketing Secrets , #9
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 141
File size: 351 KB

About the Author

Dr. Robert C. Worstell has a long history of research and publishing in the genre's of self-help and practical business. As founder of Midwest Journal Press, he's published numerous books in these areas while continuing his research into helping people find the tools they need to improve their lives and those of others around them.

Robert Collier was an American author of self-help, and New Thought metaphysical books in the 20th century. He was the nephew of Peter Fenelon Collier, founder of Collier's Weekly. He was involved in writing, editing, and research for most of his life. His book The Secret of the Ages sold over 300,000 copies during his life. Collier wrote about the practical psychology of abundance, desire, faith, visualization, confident action, and becoming your best.

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