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The Robert Collier Copywriting Course: Second Edition

By Robert C Worstell, Robert Collier
Paperback
$19.99
By Robert C Worstell, Robert Collier
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WHAT is there about some letters that makes them so much more effective than others?

A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches the Hall of Judgment where the reader sits and decides its fate, it may find itself cast into the hell of wastebasket-dom...

People will give, when you have stirred their emotions. People will invest, when you have aroused their cupidity. And p...

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