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Rogue Elephant: Death By Tradition

By P. Fitzgerald McKenzie
eBook
$12.99
By P. Fitzgerald McKenzie
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This is an inside chronicle by a former Kodak Purchasing Manager of why Kodak failed. With words direct from Kodak Chairman and CEO, Antonio Perez, learn how he tried so desperately to save the iconic company amidst a down economy, corporate chaos, and misguided focus.

Did Antonio Perez, make the appropriate decisions around leadership roles at Kodak? How detrimental was the internal disorder and unscrupulous behavior exhibited by management? Did Antonio Perez react to the consumer’s transit...

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