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Born to an Irish Catholic working-class family on the Northside of Pittsburgh, Art Rooney (1901-88) dabbled in semipro baseball and boxing before discovering that his real talent lay not in playing sports but in promoting them. Though he was at the center of boxing, baseball, and racing in Pittsburgh and beyond, Rooney is best remembered for his contribution to the NFL, in particular to the Pittsburgh Steelers, the team he founded in 1933.

As Rooney led the team in the early years, he came t...