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Royal Caribbean Cruise Line (RCCL) - Brand plan for a new concept: The Aqua Theatre Café: The process of developing a new brand
By Matteo Fabbi
eBook
$17.92
By Matteo Fabbi
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Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 70%, University of Westminster (Westminster Business School ), course: Branding Management, language: English, abstract: For the first time Royal Caribbean Cruise Line (RCCL) takes its roots off shore with the aim to impress its public once more with a revolutionary new concept: The Aqua Theatre Café’, a multi-centre new site providing customers with innovative entertainment a...