The definitive biography of the powerful commissioner who masterminded the Super Bowl and changed professional sports forever
Pete Rozelle built a sports empire. He invented the Super Bowl, tripled the size of the NFL, and turned football into a billion-dollar business. Before he came along, Monday was just another weeknight. Rozelle was the archetype of the modern sports commissioner and one of Time magazine’s 100 most important people of the 20th century.
In Rozelle, critically acclaimed biographer Jeff Davis goes deep into the extraordinary life of this legendary figure. Showcasing exclusive interviews with more than a hundred of Rozelle’s family members, colleagues, admirers, and detractors, Davis weaves a compelling narrative fabric that masterfully spans Rozelle’s life from childhood through his days as an executive with the L. A. Rams, to his triumphs as commissioner of the NFL and his everlasting impact on the American way of sport.
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About the Author
Jeff Davis is a lifelong Chicagoan and career journalist. He has covered network and local news and sports for more than three decades as a writer, television producer, and reporter. His work has earned numerous honors including five Emmys, plus AP and UPI awards for reporting and documentary production. He is the author of Papa Bear, the acclaimed bestselling biography of Chicago Bears coach and owner George Halas.
Table of Contents
Foreword by Ernie Accorsi
Chapter 1: I Come To You With Clean Hands
Chapter 2: The Golden Boy From Golden State
Chapter 3: Glamour, Glitter, and Grit. The Education of a Young Man
Chapter 4: To The Olympics and Back
Chapter 5: 1958-59 The Game has Arrived
Chapter 6: New Kids on the Block
Chapter 7: The Torch is Passed
Chapter 8: 1961-62--Building a Modern NFL
Chapter 9: NFL Films
Chapter 10: 1963 - The Crucible
Chapter 11: The Irreconcilable Decision
Chapter 12: Thelma and Annie
Chapter 13: License to Print Money - NFL Properties
Chapter 14: The Arms Race - Upping the TV Ante
Chapter 15: Exit the Air Ace, Enter the Genius
Chapter 16: Who Do you Trust? Or Let’s Make a Deal
Chapter 17: The Not So Super Bowl
Chapter 18: Heidi
Chapter 19: Joe Willie Guarantees Victory - and Trouble
Chapter 20: Turn on the Lights, the Party’s Started!
Chapter 21: Carrie
Chapter 22: Mr. Garvey’s Restless Workers
Chapter 23: Rozelle Rule Gets a Reprieve
Chapter 24: Just Win Baby and the Silent Autumn of 1982
Chapter 25: USFL or USLSS?
Chapter 26: Strike Three, but not Out
Chapter 27: Time to Smell the Roses
Chapter 28: The Sunset Years
Chapter 29: From Rozelle to Tagliabue to Goodell