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Rule of 24: The Future of B2B Client Engagement
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Time is running out.
Massive change is upon us and business to business (B2B) sales organizations are breaking down. The old sales strategies aren't working like they used to-you used to know exactly how to be effective, but now you're not so sure. Competitors have raced ahead and there are only two options left: Embrace the change. Or ignore it and fall behind.
Discover the new rules.
Inside Rule of 24, authors Robert D. Riefstahl and Daniel J. Conway show you how to not only survive, but thr...