Rule of 26 for Public Safety Brands

Have you ever asked yourself, "Self, why is digital marketing so complex for public safety brands?"

Digital marketing is made complex by two main factors.

1. The intricacies marketing agencies create to measure success for large enterprise companies.
2. The plethora of tactics and tools available to obtain enterprise marketing goals.

Neither completely pertains nor scales down to the needs of small or medium-sized businesses, and less so for safety service-based businesses. Adam Wills and Michael ...