RULES: Powerful Policy Wording to Maximize Engagement

This book re-imagines rule-making for the modern landscape, embedding respect into written statements. Even strict, non-negotiable requirements can be crafted in a way that garners maximum engagement, replacing outdated authoritarian tactics with a more respectful approach. Whether you are posting a single rule on a sign or drafting an extensive series of policies and standards, unintentional negative messages conveyed by your wording can undermine your goals without you even realizing it.

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