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We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.
Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.
- Find a problem worth solving, then define a solution
- Engage your customers throughout the development cycle
- Continually test your product with smaller, faster iterations
- Build a feature, measure customer response, and verify/refute the idea
- Know when to "pivot" by changing your plan’s course
- Maximize your efforts for speed, learning, and focus
- Learn the ideal time to raise your "big round" of funding
|Publisher:||O'Reilly Media, Incorporated|
|Edition description:||Second Edition|
|Product dimensions:||6.10(w) x 9.10(h) x 0.90(d)|
About the Author
Ash Maurya is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products.
Table of Contents
Part 1 Roadmap
Chapter 1 Meta-Principles 3
Chapter 2 Running Lean Illustrated 15
Part 2 Document Your Plan A
Chapter 3 Create Your Lean Canvas 23
Part 3 Identify the Riskiest Parts of Your Plan
Chapter 4 Prioritize Where to Start 49
Chapter 5 Get Ready to Experiment 57
Part 4 Systematically Test Your Plan
Stage 1 Understand Problem
Chapter 6 Get Ready to Interview Customers 71
Chapter 7 The Problem Interview 81
Stage 2 Define Solution
Chapter 8 The Solution Interview 95
Chapter 9 Get to Release 1.0 111
Stage 3 Validate Qualitatively
Chapter 10 Get Ready to Measure 121
Chapter 11 The MVP Interview 127
Chapter 12 Validate Customer Lifecycle 135
Stage 4 Verify Quantitatively
Chapter 13 Don't Be a Feature Pusher 145
Chapter 14 Measure Product/Market Fit 155
Chapter 15 Conclusion 169
Appendix: Bonus Material 173