Sales and Market Forecasting for Entrepreneurs

This book is about pragmatic, management-oriented sales forecasting for
entrepreneurs, small business owners, and middle managers faced with
the kind of practical management problems that forecasting can help prevent.
Its main focus is the real-world sales forecast done almost every day,
not using technical analysis or sophisticated forecasting techniques, but
rather common sense, experience, and industry knowledge. This is forecasting
that respects the educated guess.
The book is written for entr...