Sales Automation Done Right resurrects and embodies the notion that the computer and the sales process are a perfect fit. It also attempts to disentangle the ever present, and often dangerous, confusion that exists with the terms SFA and CRM.
All aspects of sales automation are explored, including the management of territory, accounts and contacts. But, most importantly, the heart of the book centers on the sales opportunity and the sales cycle, with in-depth analysis of sales methods, that, with the help of technology, can vastly improve sales effectiveness.
Anyone with an interest of applying technology to sales will find something of value in these pages: business executives, sales and marketing managers, sales administrators, and yes, the most important link in the chain, salespeople the world over.
This digital edition has extensive, selectable "hot links" that will allow you move around its contents quickly and effectively. Also included is a comprehensive glossary of CRM terms and illustrations specially formatted for reading on PDA's and smart phones.
Sales Automation Done Right resurrects and embodies the notion that the computer and the sales process are a perfect fit. It also attempts to disentangle the ever present, and often dangerous, confusion that exists with the terms SFA and CRM.
All aspects of sales automation are explored, including the management of territory, accounts and contacts. But, most importantly, the heart of the book centers on the sales opportunity and the sales cycle, with in-depth analysis of sales methods, that, with the help of technology, can vastly improve sales effectiveness.
Anyone with an interest of applying technology to sales will find something of value in these pages: business executives, sales and marketing managers, sales administrators, and yes, the most important link in the chain, salespeople the world over.
This digital edition has extensive, selectable "hot links" that will allow you move around its contents quickly and effectively. Also included is a comprehensive glossary of CRM terms and illustrations specially formatted for reading on PDA's and smart phones.
Sales Automation Done Right: Selling in the Digital Age
Sales Automation Done Right: Selling in the Digital Age
Product Details
| ISBN-13: | 9780973724721 |
|---|---|
| Publisher: | SalesWays Press |
| Publication date: | 05/31/2006 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| File size: | 2 MB |