The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales = income. Yet, many fail financially not because they do not have great ideas or even good work ethic, but typically because they don’t know how to, refuse to, are afraid to, or don’t think it is important to know how to sell.
SalesDogs was written as the very first of the Rich Dad Poor Dad “how-to” Advisory series to teach in a very fun and impactful way how to overcome the fears, the myths and the obstacles to selling your products, services or yourself. It then teaches a simple, time-proven process of selling that will generate great income in most any business. The reader will learn the five most important selling skills to master, how to overcome any objection, manage a territory and much more.
The book quickly de-bunks the idea that you have to be an overly aggressive “attack dog” to be successful. It uses the metaphor of “man’s best friend” to say that a great sales person is like a loyal, persistent and lovable canine. It stipulates that there are five different “breeds” or personalities of SalesDogs that can each make a lot of money by playing to its strength. You will learn how to identify, maximize and train to that strength and also how to teach others on your team to do the same.
While the book is fun and engaging, it also dives deep into the personal development issues that block a person’s ability to generate income and how to overcome them. The book is perfect for first time salespeople, individuals who are uncomfortable with the notion of “selling”, those who need to train others to sell and those who want to simply get better quicker.
About the Author
For more than two decades, Blair Singer has empowered people around the world to go beyond their ordinary selves and reach peak performance rightfully earning him a worldwide reputation as an expert in sales, business and personal growth.
A dynamic, in-demand public speaker, trainer and coach, Singer has the unique ability to get people and organizations to shake up the status quo, change behaviors and achieve unprecedented results. Spanning 20 countries on five continents his clients range from Fortune 100 companies to small business owners, entrepreneurs, sales teams and just regular folks while his programs touch hundreds of thousands of people globally each year. He applies the same tried and true principals that work for big corporations and successful entrepreneurs to the Business of Everyday Life helping individuals hungry for greater success.
As one of Robert Kiyosaki’s original Rich Dad Advisors, Singer imparts two of the most critical skills and elements for success in business (and in life): being able to sell your idea, dream or concept and to build a great team to deliver it. His unique slant however is that the road to success is paved through personal development and knowing how to overcome the limitations and obstacles that arise both personally and within groups.
He is the author of three best-selling books: SalesDogs: You Don't Have to be an Attack Dog to Explode your Income; The Team Code of Honor, and his latest book, "Little Voice Mastery: How to Win the War Between Your Ears in 30 seconds or Less and Have an Extraordinary Life!".
Singer is co-founder and CEO of SalesPartners Worldwide™, a dynamic sales and personal growth training company deployed in over fifteen countries made up of professional mentors and business builders who work one-on-one with businesses and corporations to help them achieve double-digit growth in any economy.
Around the world, he is considered the “teacher of teachers” in the world of personal development training and business education having created hundreds of training programs and trained thousands of individuals worldwide to replicate their expertise using his unique brand of high impact teaching methodology.
“While working with Blair we increased our insurance premium sales by over 600 million
dollars while more than doubling our recruiting efforts...”
-Jason Tyne, World Financial Group
Blair Singer is a great communicator, a great teacher and a great human being. Like he says, when it comes to winning, it’s all about mastering your “Little Voice."
-Robert Kiyosaki, Rich Dad Poor Dad, author, teacher and entrepreneur
Table of Contents
Foreword Robert Kiyosaki i
Chapter 1 Are You a SalesDog? 1
Chapter 2 Why SalesDogs? (SalesDogs and Salespeople) 9
Chapter 3 Identifying the Breed 15
Chapter 4 Big Dogs 31
Chapter 5 The Right Pooch for the Right Prey! 37
Chapter 6 Strengths of the Breeds 43
Chapter 7 Play to Your Strength 57
Chapter 8 SuperMutt Conditioning 63
Chapter 9 Managing the Kennel-SalesDog Ground Rules 71
Chapter 10 Dogged Belief- Four Mindsets of Champion SalesDogs 87
Chapter 11 Training for the Hunt-Five Critical Skills for SalesDog Success 105
Chapter 12 Managing SalesDog Emotions 131
Chapter 13 What Keeps Them Coming Back? Untold Secrets of Handling Objections and Rejections 141
Chapter 14 Guard Dogs and Pigs 153
Chapter 15 The Hunt! The "Dog-Doo-Doo-Simple" SalesDog Cycle 157
Chapter 16 "Whose Fire Hydrant Is This Anyway? Secrets of Territory Management 181
Chapter 17 Stay Out of the Pound-Career Progression for SalesDogs 185
Chapter 18 Dogs Just "Do It" 197
Chapter 19 So What Kind of SalesDog Are You Anyway? 205