Samsung´s Marketing Story: How an exporter of dried fish became one of the top ten international brands

Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This research paper is about the history of Samsung's marketing activities, right from the beginning till the previous year. It gives an analytic view of the company's development and growth for which its marketing activities were the main backbone. It is indeed very interesting to read and understand what Samsung was, and there are many new things that...