Saving Community Journalism: The Path to Profitability

Saving Community Journalism: The Path to Profitability

by Penelope Muse Abernathy

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Overview

America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.

Examining experiences at a wide variety of community papers—from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago—Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media.

Product Details

ISBN-13: 9781469615424
Publisher: The University of North Carolina Press
Publication date: 04/29/2014
Pages: 264
Product dimensions: 6.30(w) x 9.30(h) x 1.10(d)

About the Author

Penelope Muse Abernathy, formerly an executive with the Wall Street Journal and the New York Times, is Knight Chair in Journalism and Digital Media Economics at the University of North Carolina at Chapel Hill.

Table of Contents


Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media.

What People are Saying About This

From the Publisher

Saving Community Journalism is a clear-eyed and invaluable exploration of what it will take for newspapers—the engines of community journalism—to not only survive, but thrive. Penny Abernathy wisely sees that it is the journalism that must be preserved, and her penetrating book shows how that can be done and still make a profit.—Alex S. Jones, director of Harvard's Shorenstein Center on the Media and author of Losing The News



Saving Community Journalism is a pleasure to read and has the potential to have a significant impact on the choices made by the publishers and editors of community newspapers in the United States. The lessons and advice derived from the case studies are right on target and easy to absorb. This book is well written, covers an important topic, and has the potential to help community newspapers navigate their way in rapidly changing media markets. I hope that publishers and editors will absorb (and trust!) its insights.—James T. Hamilton, author of All the News That's Fit to Sell: How the Market Transforms Information into News

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