Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team

by Felix Velarde

Overview

Scale at Speed gets your business over the hump of doing fine to triple revenue in two years.

Unlike other business growth books, this is a how-to guide, matching theory with easily actionable steps.

Scale at Speed has helped founders, entrepreneurs and business leaders:
- Chart a clear route to business transformation
- Build enthusiastic and talented support for your vision
- Uncover your unique value proposition
- Introduce processes and KPIs
- Untangle yourself from the day-to-day
- Become a market leader while reducing marketing costs
- Achieve the best exit price

Written in a clear, honest and engaging style by Felix Velarde, founder of the 2Y3X growth accelerator, which has been helping businesses scale since 2016. Velarde founded one of the world's first web design consultancies, before spending a twenty-year career creating, growing and selling digital marketing's highest-profile businesses.

Product Details

ISBN-13:	9781472145871
Publisher:	Little, Brown Book Group
Publication date:	06/10/2021
Sold by:	Hachette Digital, Inc.
Format:	eBook
File size:	4 MB

About the Author

Felix Velarde started one of the world's first web design agencies, then had a high-profile, twenty-year career as a serial entrepreneur and CEO. Along the way he made every mistake a founder and leader can make.

In 2014 Felix retired as CEO of a marketing services group and headed off to Burning Man. When he came back, he started helping companies who wanted to scale fast. Many of these companies have become market leaders, and several have sold making their owners millions.

Felix co-created what Forbes has described as one of the world's ten most influential websites. He has been the subject of a BBC documentary, won many of the world's biggest creative and marketing awards and taught on the MBA program at Hult International, one of the world's best business schools. He is married to actress Inna Bagoli and lives in London.

Table of Contents

Foreword ix

Introduction 1

1 Strategic Goals 9

2 The 2Y3X Process 39

3 People 63

4 Customers 89

5 Sales and Marketing 103

6 Financial and Corporate 135

7 Processes 153

8 Bringing It Together 163

9 Emergency Planning 183

10 Finally How to Begin 191

Recommended Reading 201

Acknowledgements 203

Index 205

Editorial Reviews

Europe produces more start-ups than the US. Our problem is a scale-up problem. This excellent book tells us how to do it—Dr Hermann Hauser FRS, FREng, KBE, Amadeus Capital Partners

Felix has distilled some of the best strategies he's learnt over twenty-five years of leading businesses of varying sizes into an easy-to-read framework. He expertly lays out the journey a business needs to undertake to scale. He breaks it down into digestible steps, allowing you to achieve your goals via well-structured frameworks and engaging stories along the way. I highly recommend you read this book to help you triple your business in two years, as many of his clients have, without stressing your employees or creating burnout—Andrew Ellis, founder, Like Minds

There are many business books that talk about what other companies have done in the past, but it's not often you get a step-by-step guide on how to grow your business from someone who has done it many times already. Scale at Speed is relevant, practical and essential for all entrepreneurs looking to grow their business—Ronan Gruenbaum, Dean and Professor of Practice, Hult International Business School

This is a must-read book for all those entrepreneurs who are convinced that they do not need to read any book to enable them to run their business. Well, think again. This is a book that sparks ideas and gives you a framework to propel business growth. Scaling isn't easy - and anyone who has tried knows that is an understatement. While there is no magic answer, this book will give you, your board and your team strategies for scaling that produce results.

This is not a book of fancy words and empty promises; it is a book written by someone who has been there and done it, has the battle scars to prove it and is prepared to share the secrets of that success with others

—Margaret Manning OBE, entrepreneur, diversity advocate and former chair of the UK-ASEAN Business Council

Felix Velarde has been advising People Centered Internet through the transition to my chairmanship from our founding chair, Vint Cerf. Our mission is to make the world a better place for all - and as a global organisation we need to be highly effective. The tools and principles he describes in detail in Scale at Speed have proven practical, sound and achievable at every step. Read this book, you won't regret it—Mei Lin Fung, chair and co-founder, People Centered Internet

In Scale at Speed, Velarde has provided those who lead in organisations with the critical roadmap for growth, from the long-term strategic to the short-term tactical—Gary A. Bolles, chair for the Future of Work, Singularity University

The strategies in Scale at Speed are really helpful if you want to grow quickly and sustainably, whether you're setting up your first or your fiftieth business—Oliver Cookson, founder of Myprotein and author of Bootstrap Your Life

From the Publisher